Been so busy handling the promo for the video itself, that I actually couldn’t summon the energy to blog it with my usual bit of prose. But here we are, precisely one week since the visuals dropped, and at least we now have the luxury of hindsight.

I’m very happy with how it turned out – the boys over at PHDLDN (directors) allowed me to incorporate my creative vision to the fullest. I wanted to capture the essence of performance, together with the sense of movement, and partnered with the use of minimal editing, creative camera play and good colour grading. Well, we have that.

It’s a warm up video, and so the key was to not get ahead of ourselves and maintain the middle ground between action and cutting. Seeing as my Exhibit A video worked so well, I thought it would be best to encapsulate some of that guerilla-style production value.

It’s been received well by various media outlets, with bloggers including DJ Semtex, SoulCulture, Hip Hop Chronicle, Yin&Yang, True Tiger and We Plug Good Music for example. The track was also placed on the A-list for a second week over at 107.3 Reprezent FM. I hope there is lots more good news to come, but for now.. lose your balance:

Also, here’s a little bonus, behind the scenes footage which was recorded via my friend Fuzzy Phase‘s mobile. The verse and outro is the actual take we used for the video!

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